![]() ![]() It just means you’re next.” When looking to penetrate a market, whether software, hardware or gaming, the plan was simple for Microsoft: throw as much money at it as possible.Ĭonsidering this track record, Activision CEO Bobby Kotick had previously ignored advances from Microsoft, but became a huge proponent of the deal after the scandal. Reportedly, a partner of Bill Gates even once said that “a partnership with Microsoft is like a Nazi non-aggression pact. Historically, Microsoft is a very belligerent firm. ![]() While the flowery language about the workplace environment put many at ease, the statements do spur some speculation about the intentions of both camps. As part of the deal, Microsoft CEO Satya Nadella emphasised “the lived experience of our employees and an environment that allows us to constantly drive everyday improvement in our culture.” Unsurprisingly, the announcement of the Microsoft acquisition sent the ATVI stock right back into the $80 vicinity with investors optimistic about the news. Activision Blizzard is one of the biggest game developers out there, and they have a responsibility to set the standard for fostering a safe and healthy workplace.” This is understandably a sentiment shared by many other prominent people in the WoW community and beyond. As World of Warcraft veteran, Kyle Zastre, wrote for The Game Crater in August, “Blizzard needs to clean up its act and not only learn from its mistakes but ensure that nothing like this can ever happen again. Image credit – Activision Blizzardįollowing the breaking news, content creators and journalists shared their longtime grievances with the company. Naturally, the ATVI stock price halved from a high of over 100$ in February 2021 to around 50$ by December. Townsend did little to reassure employees and investors alike. The catastrophic public relations response from CEO Bobby Kotick and Chief Compliance Officer Frances F. On July 20th, the California Department of Fair Employment and Housing sued the company for civil rights violations. ![]() There was no way for Microsoft to attempt this acquisition without raising any questions about Activision Blizzard’s workplace environment. Therefore, some clarity is necessary to navigate this endless sea of information. Of course, this does nothing to help those not in the know understand the singular importance of this moment. Nevertheless, industry experts across the world have been pontificating about the details of the deal since last week. Evidently, no one will truly understand the full impact of this momentous deal for a while. The $70 billion acquisition is making waves across several industries, but mostly in tech and gaming. As everyone not living under a rock knows by now, Microsoft announced that it would buy Activision Blizzard last week. ![]()
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